August 2016

Now-a-days, many people are buying and selling amid e-commerce in the arena of information technology. The online basis selling and buying is not limited within town only but also sprayed it from village to villages. Many commodities are getting from online but some commodities are very hard to get from online trades like sweets. Such hardly possible matter has been made easier by Misti Bari by selling sweets through online.

S M Al-Meraz, Chief Executive of Misti Bari desires more development of his own establishment. Many stories of Misti Bari like launching, planning, success etc. come out of the interview as taken Breaking news reporter Anjon Chandra.

Breaking News: Tell about you in brief.

Meraz: My village home is Amjhupi under sadar upazila of Meherpur district. I grownup at village. I am a candidate of HSC in Arts and a student of Meherpur Government College. From eleven class I thought to do something. I would try to work taking any new idea. Its ultimate result is Misti Bari which starting journey in 2014.

Breaking News: Tell about the starting of Misti Bari.

Meraz: At first Misti Bari’s business had started through Face book with two famous sweets of Meherpur district. It had started taking capital taka 300 only that a value of one kilogram sweet. The joy was unprecedented when got first order. That order was for one kg sweet to be reached 22 kilometer away from the establishment. Whatever the distance, don’t bother as it was the first indent, I delivered the same by riding bi-cycle in order to save the conveyance. The activities were being increased by and by abreast sweets of different districts started to add with Misti Bari. Currently we supply famous sweets of different districts to Dhaka and its adjacent areas.

Breaking News: How does the activity of Misti Bari run?

Meraz: All the responsibilities are performed by me. There is no partners in my business and leave no stone unturned to run the business alone. All the activities of Misti Bari are being conducted from Dhaka. I myself give direct labor and taking care of it. Presently Misti Bari’s representatives are available in different district and I myself rendering service in Dhaka with two delivery men.

Breaking News: How response you getting for sweets?

Meraz: As the business is online basis, People of country not yet accustomed to buying and selling from online system. Those who got services from us first, they become our customers. We are attaining the confidence of the consumers for our good services, quality commodities and to reach the commodities timely and properly to their addresses.

Breaking News: From where you got inspiration?

Meraz: One must have interest before opening any kinds of good work which I had always. Munshi Jahangir Zinnat, Chief Executive, Unique Soft BD, Yazdani Ullash, Munia Rahman and freelancer brothers and sisters of my district have been extending their sincere cooperation and inspiration since the very beginning of the Misti Bari for its development. I have received inspiration from the group “Not to be searched job from face book but to give”. Presently, I am getting inspiration and cooperation from freelancer Shahjahan Mohammed Sharif, Nazmul Topu including many others. Still I did not get any help from my family rather they misunderstand me. But I am optimistic that one day they could be understood and I will attain their support.

Breaking News: What problems you face for business?

Meraz: Many unwanted problems I face in online business like fake orders, customer’s problem in paying bills, problem in delivering commodities and depredations of spammers in online marketing.

Breaking News: What districts sweets are available here?

Meraz: Sabitry and Roshokodomboo of Meherpur, Curd and Khirsha of Serpur in Bogra, Sponze, Chanamukhi, Roshomalay of Monohorpurer Matryvandar, Comilla. Kanchagolla of Natore. Munda of Muktagacha, Mymensingh. Besides, according to order of the customers we used to supply sweets of Rajshahi, Chapainobabgonj, Faridpur, Netrokona, Tangail, Jessore, Chuadanga, Kushtia districts and other places.

Breaking News: What advantages give to the consumers?

Meraz: If anybody purchases sweets from Misti Bari need not go to market to have sweets by shunning the congestion. We shall reach their desired sweets taking fixed price. There is no inconvenience for making payment because arrangements are available of online payment and cash payment at site on delivery. Consumers may receive the tastes of sweets of different districts remaining at home.

Breaking News: How much reliability and dependability are there in Misti Bari’s sweets?

Meraz: Actually reliability is own. When a consumer is cheated from the e-commerce site, he loses his confidence on online selling and buying. We used to give chance to such type of consumers, they will repay the costs after taking taste of the sweets. Misti Bari has come roaring high expectation that is why Misti Bari wants to be the medium of trust of all. We want to create confidence of the people by giving quality services.

Breaking News: Tell about the expansion of the business.

Meraz: I told earlier that the customers are used to advertise our business. Then its major propaganda media is face book (www.facebook.com/mistibari.com.bd). It has also an online store www.mistibari.com

Breaking News: Tell about future plans.

Meraz: In the long run, I want to make the Misti Bari to be a best and dependable establishment of foods and sweets. Abreast Dhaka, we want to expand our services to other districts. As my Misti Bari does not give me chance to sleep for busyness, like that in no day my Misti Bari will be slept InshAllah.

Breaking News: Thank you for giving time.

Meraz: Thank you and Breaking News dot Com dot BD too.

S M Al-Meraz is the student of Meherpur Government College. He is the son of a trading family who created commentaries in the virtual world by selling sweets amid Facebook. Not only in the capital rather has he wanted to spray the traditional sweets among all in the country through online. Ariful Islam Arman from Jago News 24 telling us the story of young Meraz.

Beginning Story
Meraz became interested in such business in 2013 seeing the selling of mangoes of Rajshahi through Facebook. He said that he had seen in a Facebook page, mangoes of Rajshahi are supplying in different parts of Bangladesh. Then he thought some days, if that brother could introduce his Rajshahi amongst the people by selling their own commodities so why it could not be possible on my part to uphold my district among the people by supplying sweet Sabitry and Roshokodombbo which have the glory of 150 years.

Later, in July, 2014 Meraz created a Facebook fan page titled Sweets of Meherpur (Meherpurer Misti) where he uploaded the history and picture of traditional sweets of 150 years back named Sabitry and Roshokodombbo that manufactured by late Bashukuri. He also added the costs of the sweets and some instructions.

Once upon a time he started receiving orders of sweets from different villages of Meherpur through Facebook and cell phone and thus started stepping of entrepreneur Meraz.

Meraz was going ahead properly with the assistance of the friends. All on a sudden his initiative was closed for some days as one of his friend decamped with a handsome amount of orders money.

Walking
He did not halt though he had experienced losses economically. He re-launched his work with the inspiration of freelancer Munshi Jahangir Zinnat (Hirok), Founder and Chief Executive of Unique Soft BD of his own district.

Changed the name “Sweet of Meherpur”. The new name is “Misti Bari” (mistibari). This initiative was assisted by Munia Rahman, Yazdani Ullash, Ripon Hasan, Tanvir, Shuvo, Sayeed, Rashik and some freelancers of the district. He got inspiration and advices from Facebook based group “don’t be searched job, be offered job and become assiduous”. From then he did not look back. Forgetting the past he started his work in full swing with mistibari (Misti Bari).

As running
Meraz desired to do business with the sweets of Meherpur district only. Observing the interest of the people in sweets, he brought famous sweets of different districts of Bangladesh in his Misti Bari.

Presently available sweets in his Misti Bari are the famous Rosho Malay of Monohorpur Matry Bhandar, Comilla, Bogra’s famous curd, Munda of Muktagacha, Mymensingh, renowned Sabitry and Roshokodombbo of 150 years of Meherpur district, Roshogolla (Sadek golla) of Jamtola, Jessore, famous Pora Sandesh of Satkhira, renowned Porabarir Chamcham of Tangail, traditional Kancha Golla of Natore, famous Chanamukhi of Bbaria, as many as 24 kinds of renowned sweets of Razkumar, Bagat, Faridpur and others sweets of different regions. Besides, there are available in his Misti Bari, special Talshash, Katarivog, Sabanivog. Elshipetty, Kodmi, Chomchom and Kalojam.

But Meraz is trying to add in his Misti Bari the famous, glorious and renowned sweets of 64 districts. From f-commerce to e-commerce. He built www.mistibari.com

The intending buyers will get their dear sweets timely and properly at their homes if they pass orders according to rules in the website or Facebook page of Misti bari. Cost will be paid after receiving the sweets following the “Cash on Delivery” system. For which Misti Bari rendering services in 17 districts duly associated with more than 40 establishments in the country. Representatives of Misti Bari are working there.

Campaigning media Facebook
As it is online business that is why Meraz has chosen Facebook as advertising media.

Future Planning
At present the service of Misti Bari is centralized in Dhaka. Meraz expects to start offline work in Dhaka too. Abreast he desires to spread his business in whole country. He also desires to add the new unemployed youths with Misti Bari.

For the newer
Meraz thinks, patience is obligate in any trades. Be it online or offline. Many men think that online business is easiest ones. But online and offline business are same. Only marketing is to some extent easy in the case of online trading. All on a sudden trading should not be started without research. Business does not establish overnight or in a day, it requires much patience.